Asurion supports millions of people by protecting and powering the technology they rely on every day. As services expanded across devices, support, and connected home solutions, the brand needed a clearer, more cohesive identity.
Define a scalable brand system that communicates trust and simplicity while supporting a growing portfolio of services across consumer, retail, and digital experiences.
Development of a modern brand system built around clarity and confidence. Structured typography, supportive color, and simple iconography reinforce Asurion’s role as a trusted partner when technology matters most.
Faster campaign launch timelines
Clearer product storytelling
Improved internal design efficiency
Brand standards established company-wide
Shared design resources introduced
Marketing workflows streamlined
asurion
Brand strategy, tagline, visual identity, website design, voice & tone, verbal identity, user experience, UI design, illustration, brand asset portfolio
Technology Services / Device Protection