Context
The Singer Heavy Duty machine has earned its spotlight, but now it’s time to broaden its appeal and highlight its versatile uses beyond the tough, rugged persona it’s known for.
Challenge
Shift the mindset of sewists who believe Heavy Duty is only for tough fabrics. Highlight that the Heavy Duty sewing machine is versatile and ideal for all-purpose sewing.
Solution
Sparking interest with this fresh look designed to engage a new target audience and captivate the current one. Dynamic, ever-changing graphics and vibrant, rich colors prevent ad fatigue and enhance stopping power.