Huskqvarna Viking

Beyond Epic

Context

The Designer EPIC 2 is a premium sewing and embroidery machine featuring advanced technology, intuitive controls, and seamless connectivity for quality results.

Challenge

How can we strategically position the Designer EPIC 2 to stand out in a crowded market, effectively capturing the attention and interest of professional sewists?

Solution

We launched a successful campaign by emphasizing how sewists feel one with the machine, mirroring the fluidity of nature in their creative process.

Inspiring sewists by blending innovation with nature's fluidity.

We crafted a graphic system that captures the organic rhythms of nature, applying them throughout the campaign.